Tom De Baere Archives

Integrated content marketing and the sales and marketing function

At the Content Marketing Conference on June 10, Tom De Baere and Patrick Maes host a 45-minute workshop on the impact of integrated content marketing on the organization of the sales and marketing function. The...

Orchestrated content versus Peer-to-Peer content

5 tactics for an epic organizational content strategy and culture

Successful organizations take on an efficient content marketing strategy as a centrepiece of their activities. It's not an add-on. It's strategic. Getting buy-in from the organization can be difficult, but doable. Getting people motivated...

Tag: Tom De Baere

Integrated content marketing and the sales and marketing function

5 tactics for an epic organizational content strategy and culture