Tag: Salesforce
Salesforce Customer 360 Truth strengthens Salesforce’s CDP
In 2018, Salesforce presented its CDP (customer data platform), Customer 360. At the occasion of Dreamforce 2019, the CRM company launched Customer 360 Truth, a set of services and capabilities, enabling customers to build...
Self-service analytics pioneer Tableau Software acquired by Salesforce for $15.7 billion
Salesforce acquires data visualization and big data analytics expert Tableau Software for $15.7 billion in an all-stock transaction. It's the largest acquisition Marc Benioff's company made (the previous record goes back to 2016 when...
Digital marketing transformation – the customer leads the dance
The essential role of customer experience - and the increasing focus on the customer journey - is driving many evolutions in the corporate world and within organizations. Digital marketing transformation is one of them.
Digital...
