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The cloud

SaaS remains a key driver of growth in the CRM market

For the past four years, the ‘Software as a Service’ or SaaS model (one of the "layers" of the cloud computing model, along with,...

Implementing CRM projects: the role of external stakeholders

The implementation of a CRM project generally requires the intervention of several internal and external resources, including consultants, vendors, integrators, your IT team, marketing,...
Supportforce - integrated customer service

Salesforce.com goes contact center and help desk with Supportforce

In the ongoing integration between contact center solutions and CRM in a multi-channel world it was to be expected: cloud pioneer Salesforce.com just launched...