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Global Connected Consumer Index: the relevancy balance in marketing

The second edition of the Selligent Global Connected Consumer Index finds a connected consumer who is more demanding and at the same time more...
Trust concept

Trust and technology: in tech we trust – for now

Protectionism, anti-globalization, increasing citizen dissatisfaction, the voices of populism and the erosion of trust in all areas of business and society. As a sector, technology,...

Sharing personal data: email versus social media

According to Experian Marketing Services, young Brits are more open to sharing sensitive personal data with brands across social media platforms. The research shows,...