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Olivier Blanchard: social media ROI and social customer service

Too often people get caught up in the idea of “social media magic”. Some snake oil salesman convinces them that social media will cure all their ills and turn straw in to gold and...
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The ROI of social media marketing: of course you can measure it

Many social media marketing experts claim you can't measure the ROI of social media marketing. That's nonsense and a proof that some so-called social media experts don’t know what ROI is. These days, “social media marketing experts”...
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