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content-distribution-concept

Content distribution: which is the best platform/channel to amplify your content?

The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals....

Digital marketing transformation – the customer leads the dance

The essential role of customer experience - and the increasing focus on the customer journey - is driving many evolutions in the corporate world...
The trust B2B buyers place in their professional networks - source IDC via and with LinkedIn - click for full PDF

B2B buyers and professional social networks in the purchase decision

In case you believed we can forget about social media in marketing and business, here's a wake-up call: according to the latest Social Buying...