Tag: Kristin Zhivago
The importance of consumer behavior and preferences
It's time (online) marketers have a different approach towards optimization. Rather than only thinking in terms of tactics or siloed optimization, what if we focused more on consumer behavior and preferences?
It doesn't mean channels...
Road to revenue: feel your customer and facilitate the buy
Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”.
She sent me a review copy and when starting to read it,...
