Tag: Kristin Zhivago
Putting customer first in practice: a humble example
Sometimes ‘small’ examples and experiences can help you illustrate a more important point. As I am writing this, I’m sitting in a hotel room, wrestling with deadlines and taking care of some last-minute preparations...
What customers want: the changing buying journey and how to prepare for it
Even in the last few months, customer buying processes have changed. Are you keeping up? How can you make sure you’re keeping up?
Buyers are now so savvy and determined that they don’t waste any...
