Tag: Jim Sterne
The true meaning and benefits of customer-centricity explained
Customer-centricity: what is it and what does it even mean to be customer-centric?
"Becoming more customer-centric." Just like "enhancing the customer experience," it comes back as a goal in virtually all digital transformation projects,...
Understanding the customer life cycle and calculating customer lifetime value (CLV)
The customer life cyle and models to calculate the customer lifetime value (CLV).
The customer life cycle comes from the practice of CRM where it's traditionally used to map the different stages a customer goes...
Social media ROI and measurement: questions you should ask
ROI stands for Return on Investment. Period. If we talk about Social Media ROI in this post, we mean the return on investment of the business (predominantly marketing) investments in social channels, networks, strategies...
