- J-P De Clerck
Customer-centricity: what is it and what does it even mean to be customer-centric? “Becoming more customer-centric.” Just like “enhancing the customer experience,” it comes…
Customer-centricity: what is it and what does it even mean to be customer-centric? “Becoming more customer-centric.” Just like “enhancing the customer experience,” it comes…
The customer life cyle and models to calculate the customer lifetime value (CLV). The customer life cycle comes from the practice of CRM where…
ROI stands for Return on Investment. Period. If we talk about Social Media ROI in this post, we mean the return on investment of…
Jim Sterne is among many other things, Chairman of the Digital Analytics Association. In this interview, Jim shares his views on the role of…
