Tag: ExactTarget
Consolidation in the marketing automation space: what about content?
The consolidation in the marketing automation industry keeps shaking up the market. After last year’s series of acquisitions, the latest move is Salesforce.com’s pending acquisition of B2C marketing automation vendor ExactTarget, and at the...
Mobile content marketing and content consumption: data and evolutions
Mobile content marketing. Or better: content marketing in a mobile context. It deserves your attention, regardless of the way you use content for several marketing and customer goals. Just look at all those evolutions...
