Tag: Doug Kessler
2015: people-centric wishes, predictions and top lists
The end of a year and - amazing coincidence - the beginning of a new year for many is a time to look back...
Doug Kessler: content marketing as evangelism
Everyone says content marketing is not about selling. They’re wrong, Doug Kessler says. Doug is Creative Director and co-founder of UK-based Velocity Partners, a...
The conversion trinity: lessons for content marketers
Marketing optimization expert Bryan Eisenberg often refers to what he calls the “Holy Trinity of Conversion Optimization".
When going through one of the presentations...
