Tag: Dave Chaffey
The state of digital marketing optimization 2015 – challenges and solutions
The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders is generally sophisticated on...
Is the time right for Social Media Optimization?
In this guest post, Dave Chaffey , speaker at i-SCOOP's first two Fusion Marketing Experience conferences, looks at the core of social media optimization (well, as a European I should say optimisation like Dave...
