Tag: Ardath Albee
Ardath Albee: buyer personas in B2B
Ardath Albee is one of the smartest B2B marketing and content marketing experts. I've been following her since quite some time and, even if we never met, I guarantee you that with Ardath you...
Content marketing in the real world: the role of product marketing
A content marketing strategy requires the involvement of product marketing. There is still quite some work to do in this area, even if in a customer-centric content marketing approach it is key.
Product marketing and...
