Social business Archives

The reported benefits of using social technologies – McKinsey via MarketingCharts

McKinsey Social Technologies Survey: the social business ecosystem benefits

McKinsey Global Institute's fifth annual survey on social technologies used by businesses revealed that more companies are improving the ways they use the technologies to enhance their operations and find new growth opportunities using social business. The results of the 4,200 executives surveyed depended largely on their company's efforts to...

The principles of the social organization

A people-centric approach in marketing and business is nothing less than a must. Do you have it in you to act according to social business principles? Then you might want to take a look at the pillars on which the social organization should be built. In their book “Humanize”,...

Olivier Blanchard: making social media work

Funny thing about most of the really smart people in social media and marketing – they don’t promote themselves as social media “gurus.” So it is with Olivier Blanchard, rather, he considers himself a smart marketer who knows how to integrate social media into business processes. Olivier Blanchard brought some...