Social business

The wisdom of the crowd, participation, co-creation, engagement, empowerment, collaboration,… The literature and ‘collective wisdom’ regarding social business is filled with such words today. However, the words don’t matter. What lies underneath them is key: how smart can a crowd really be? What drives social collaboration? How does engagement lead...

Social business is not just about social media marketing but can involve all business functions. It's about collaboration, community, customer-centricity and changing evolutions in the way we do business, based on social principles and technologies. There is no universal list of tips to become a social business. It's not...

Brian Solis published a new book a while back, called ‘The End of Business as Usual’. I asked Brian some questions that are related to the ideas he develops in it. A talk about Digital Darwinism, customer-centricity (and how many businesses unfortunately siloed social media), social business and a...