Social business

Businesses that don't use social media for marketing or customer service reasons now will miss out on business and, worse, actually lose business. Social business and social media are no longer an option. It’s not hype, it’s a fact and here are some good reasons why the time to...
By Gianfranco Cuzziol
More often than not, brands thinking about Social Business actually fail to go beyond the concept of Social Media. Even then, the more well-known platforms such as Facebook, Twitter, and Pinterest, etc. actually only get used as an extension of a brand’s advertising department rather than with true social...
At the occasion of our Social Business Sessions with Brian Solis and Olivier Blanchard, Belgian Pub magazine and Dutch Marketingfacts interviewed Brian on social business and what he would be speaking about in Antwerp. Part of the first interview has been covered before. Yesterday, Bram Koster and Danny Oosterveer from...