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With the never ending rise of new communication channels, the shift from selling to buying, the rise of the ‘empowered’ and connected buyer, and...
Excellent customer experiences and relevant touchpoints, across all channels, are rapidly becoming the focal point for smart marketers. Customer satisfaction is not a goal...
Kristin Zhivago at the Fusion Marketing Experience Antwerp 2012 – picture by Remy Bergsma
Even in the last few months, customer buying processes have changed. Are you keeping up? How can you make sure you’re keeping up? Buyers are...