Digital banking and mobile banking are mainstream, yet research shows that not all is well from the consumer perspective.
What do customers expect from their banks? In order to know it's always good to conduct some (VoC) research and analyze the individual sitation as all banks are different and contextual...
If you think there is a lot of mobile data generated by smartphones, hold on for much more as our big data sphere continues to grow with an increasingly mobile consumer.
According to the Ericsson Mobility Report 2016, between 2015 and 2021 there will be a 12X growth in...
Consumers don’t mind sharing their personal data with marketers and businesses in exchange for benefits. The nature and amount of data shared depends on the perceived value of the benefit.
It’s the principle of good old ‘quid pro quo’ and even goes back to permission marketing: “I, the consumer trust...
