Opinion Archives

Twitter customer service should not be lipstick on a pig

Many major brands now use Twitter as a channel for customer support. The transparency of Twitter means that you are either there, engaging and helping users find answers and (hopefully) satisfaction. Or you run the risk of validating people’s complaints about your products and brands simply by lack of...

Questions to ask about social media and security in the workplace

Jim Ducharme started an interesting conversation last week here about whether or not social media really belonged in the workplace. Jim looked at it from more of a cultural sense, but I'd like to take a different approach to the issue and consider social media and security. Are we preventing...

Social media: good for business and bad for the office?

We all know that social media can be very effective for promoting and marketing brands, but what about it's effect on your company's productivity? I thought, this being a Friday, you might not mind if I strayed a bit from our standard fair and pondered the impact of social...