Opinion

Despite the variety of topics, tactics and speakers, our 2012 Fusion Marketing Experience conference clearly revolved around one theme: marketing is broken. We are disconnected from our customers and other departments. The word that was most often mentioned: silos. The number one debated topic among the speakers during and...

A (potential) customer wants you to respect him and what he is looking for in every step of his buying journey. He doesn't want to be your friend, although you should treat him like one. Five questions to answer and discover how customer-centric you really are. Words are extremely important....

Earlier this week, Sharon Flaherty wrote a post for Econsultancy, titled “Want quality content? Produce it in-house”. I bookmarked it, which usually means I disagree on several points so here are some reflections and tips on deciding whether your content (and what content exactly) should be created in-house or...