Opinion

We always have a tendency to estimate the value of something as it exists. Future potential is often ignored because we don’t follow or understand the trends enough, while the market place is constantly changing. The same goes for social media evolutions. We sometimes think that the landscape is mature...

They were dubbed the first social media Olympics ever. And they are. When London 2012 is over, gazillions opinion pieces will be posted with titles such as “Ten Crucial Social Media Lessons from the Olympics 2012.” In fact, it’s already happening now. I wanted to stay far away from...