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Opinion

Quantifying the cost of inefficiency in your content production process
In March and April 2015, content marketing software vendor Kapost (now turned marketing content software vendor, there is a tiny difference, more on that...
Bizheroes on customer-centricity
Is there a difference between customer-centricity and customer focus? Yes, there is. But then again, is there really? It depends as always. To discover...
Digital customers
In an article on the digital customer experience I briefly mentioned how the availability of digital channels and tools has become a criterion for...