Social media and social networks have come a long way since the early days of Facebook and Twitter.
Social media marketing has become part of virtually every integrated marketing approach and it's almost impossible to imagine a content marketing strategy without a social content marketing component (commonly known as...
Many years ago, when the Internet became popular, the Belgian government hired us to set up a site to educate consumers and businesses on security risks and measures to take, in order to use the Internet safely. It was part of a major awareness campaign.
With the Internet of...
Big data, semantic understanding, sentiment analysis, neurobiology, genome research, artificial intelligence, neuromarketing: not a day goes by or amazing new discoveries and advances in any - and often many - of these fields are announced.
We live in an age of data and certainly also of 'exact sciences'. I don't...
