Marketing

Creating business value increasingly equals creating customer value. Customer-centricity isn't a goal anymore, it's the basis. And usefulness is key to achieve it: remember...
Content marketing and customer questions
Since it was coined at the end of the previous decade, the term 'content marketing' became adopted for various form of marketing and purposes...
Dave Chaffey at one of our events
The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”....