As organizations focus more on customer service, the customer experience and, well, anything that's customer-related, there's also an increasing attention for the psychological dimension of business (workers) and customers.
Indeed, we have finally discovered that customers are human beings and that the customer experience, just like anything that touches us,...
It seems like only a few years ago that Folke Lemaitre and his partner were present at one of our events and asked if they could showcase their new social media platform. Oh, wait, it IS only a few years ago.
I don't know if you ever organized events but...
In March and April 2015, content marketing software vendor Kapost (now turned marketing content software vendor, there is a tiny difference, more on that evolution below) and Gleanster conducted an online survey of 3,048 marketers.
Based on the results, Kapost released a report and an infographic on the quantification of...
