How do you solve the buying disconnect in B2B and complex buying journeys? For starters by realizing there is a disconnect and that buying AND selling have both become more complex overall. And by realizing the importance of understanding true - emotional - goals and the prospect experience.
Smart sales...
Being utterly customer-centric and putting customer (experience) first is a ‘must’ (and always should have been) and a mantra for all organizations. It’s even a core reason why organizations digitally transform. At least, so it seems.
The real reasons why we focus so much on customer experience and the digital...
It was to be expected. Last Summer middle-market private equity firm HGGC took a majority stake in marketing automation vendor Selligent. Two months later another company with very similar activities was added to the portfolio: StrongView.
Now both companies are merged into one by HGGC. Coincidence: in a previous life...
