Marketing

Sales prospect selling concept
How do you solve the buying disconnect in B2B and complex buying journeys? For starters by realizing there is a disconnect and that buying...
Holistic
Being utterly customer-centric and putting customer (experience) first is a ‘must’ (and always should have been) and a mantra for all organizations. It’s even...
Selligent and StrongView
It was to be expected. Last Summer middle-market private equity firm HGGC took a majority stake in marketing automation vendor Selligent. Two months later...