Although many people still use desktop computers to search and view online content (in the case of our site even a large majority), the mobile first evolution keeps progressing.
And while there are tablets and we'll see new devices with different form factors popping up, mobile first today mainly is...
For years the question hasn't been if but when and by whom Marketo would be acquired after so many of its marketing automation competitors became part of one of the bigger marketing technology stack vendors.
Today that question is answered: Marketo gets acquired by Vista Equity Partners for $1.79 Billion.
In...
Consumers don’t mind sharing their personal data with marketers and businesses in exchange for benefits. The nature and amount of data shared depends on the perceived value of the benefit.
It’s the principle of good old ‘quid pro quo’ and even goes back to permission marketing: “I, the consumer trust...
