Customer-centricity: what is it and what does it even mean to be customer-centric?
"Becoming more customer-centric." Just like "enhancing the customer experience," it comes back as a goal in virtually all digital transformation projects, as a benefit that can be achieved with an emerging technology or class of enterprise...
What if everything you believed about privacy concerns is wrong?
Trust in institutions is at an all-time low as the Edelman Trust Barometer 2017 indicated. We've covered some possible implications and findings previously.
84% of US consumers express concern regarding the security of their personally identifiable information
Another question to ponder is...
The people at marketing automation software vendor Marketo conducted research to look at 'newer' technologies and what their effect will be for marketers.
US marketers are more pessimistic about the impact of new touchpoints on their engagement with customers, with 48% saying they are excited compared to 62% of international...
