Marketing

Customer-centricity: what is it and what does it even mean to be customer-centric? "Becoming more customer-centric." Just like "enhancing the customer experience," it comes...
What if everything you believed about privacy concerns is wrong? Trust in institutions is at an all-time low as the Edelman Trust Barometer 2017 indicated....
Marketing technology concept
The people at marketing automation software vendor Marketo conducted research to look at 'newer' technologies and what their effect will be for marketers. US marketers...