Marketing ROI

ROI stands for Return on Investment. Period. If we talk about Social Media ROI in this post, we mean the return on investment of...
Gianfranco Cuzziol - right - at one of i-SCOOP's events
The days when marketers could make decisions solely based on intuition or gut feeling are over. Nowadays, they must measure everything that matters from...
On 2 and 3 June, Barcelona is the place to be for European interactive marketers. The industry will gather then for a new edition...