Marketing optimization

Optimizing conversion of online marketing touchpoints and interactions usually happens by measuring and improving several elements. Testing, measuring, improving is a continuous process, which relates to all parts of the various online marketing activities. The conversion is often regarded as the sum of all micro-conversions. In search engine optimization for...

Most companies still use conventional “landing pages” of one page, mostly with a form, to acquire leads. These landing pages are important. They are even a ‘must’, as is the correct technology to follow up on the ‘lead’ afterwards throughout the entire conversion optimization process. But no matter how good...