The days when marketers could make decisions solely based on intuition or gut feeling are over. Nowadays, they must measure everything that matters from the perspective of return and certainly the perspective of the customer. They must base or, at least support, their decisions on data and on prognoses...
Bryan Eisenberg and his brother, Jeffrey, need no introduction. They have written books with titles such as ‘Persuasive Online Copywriting: How to Take Your Words to the Bank’, ‘Call to Action: Secret Formulas to Improve Online Results’ and ‘Waiting For Your Cat to Bark?: Persuading Customers When They Ignore...
Recently Jo Roberts and Anne Yastremski from MarketingProfs wrote a post with 14 ways to improve conversion of online forms. A worthwhile theme as it is firstly often forgotten and secondly very important.
Apart from all tools that we have to trace the preferences and demands of people, online...
