Marketing optimization

Gianfranco Cuzziol - right - at one of i-SCOOP's events
The days when marketers could make decisions solely based on intuition or gut feeling are over. Nowadays, they must measure everything that matters from...
Bryan Eisenberg at one of our events
Bryan Eisenberg and his brother, Jeffrey, need no introduction. They have written books with titles such as ‘Persuasive Online Copywriting: How to Take Your...
Recently Jo Roberts and Anne Yastremski from MarketingProfs wrote a post with 14 ways to improve conversion of online forms. A worthwhile theme as...