Marketing optimization Archives

Gerry McGovern - right- at one of our events

Usability: the longer people stay on your website, the worse

Content matters but so does the context in which it resides. In a website context, user experience, usability and navigation are just some of the elements defining the success of your content marketing and - more importantly- the customer experience. Do your website visitors have a terrible time finding...

Boost sales: focus on shopping cart abandoners

Every single business that sells online has shopping cart abandoners. They are those people who leave their cart in the middle of the digital aisle, even though it may be full of items. And often avoiding that they do so is about simple customer experience and conversion marketing improvements,...

Social media optimization: sharing is caring

The broadcast model of brand content marketing has been giving way to the conversation model supported by social media. As a result, things are bit trickier now and brands are held up to a higher level of accountability because social media allows consumers to have a voice which can...