Marketing optimization

Dave Chaffey at the i-SCOOP Fusion Marketing Experience Brussels 2011
In this guest post, Dave Chaffey , speaker at i-SCOOP's first two Fusion Marketing Experience conferences, looks at the core of social media optimization...
By learning the psychological, contextual and practical factors that influence shoppers, an online business can position itself to increase sales by meeting customer needs...
Ways B2B marketing and IT professionals think they can improve their website efficiency
Your business’ website is a key resource that potential customers use to find information about a product or service they are thinking about buying....