In this guest post, Dave Chaffey , speaker at i-SCOOP's first two Fusion Marketing Experience conferences, looks at the core of social media optimization (well, as a European I should say optimisation like Dave does really). Is the time for Social Media Optimization or SMO now? And how do...
By learning the psychological, contextual and practical factors that influence shoppers, an online business can position itself to increase sales by meeting customer needs and fulfilling expectations.
According to an October 2011 survey by the e-tailing group, an organization that studies online retail trends, shoppers are influenced by 10 key...
Your business’ website is a key resource that potential customers use to find information about a product or service they are thinking about buying. The content, user-centricity and consistency of your website obviously are all vital to attract visitors (by focusing on what they are looking for) and to...
