Have you noticed? Bloggers, experts, research companies and marketers are increasingly talking about channel-agnostic and customer-centric marketing again. Finally. What we've always called integrated (touchpoint) marketing is back and it's spreading across all - often siloed - (digital) marketing disciplines.
Social media pundits tackle topics such as conversion and omni-channel...
It's time (online) marketers have a different approach towards optimization. Rather than only thinking in terms of tactics or siloed optimization, what if we focused more on consumer behavior and preferences?
It doesn't mean channels and tactics aren't important. However, optimization is an ongoing process that looks at omni-channel behavior...
In a first of two keynotes at i-SCOOP's Fusion Marketing Experience Spring Edition conference 2011 in Belgium, Bryan Eisenberg challenged the audience to think about the speed of business in his marketing optimization fitness plan presentation.
The pace of consumers has changed. Has that of your business as well? Can...
