Marketing optimization

Fear of change stands in the way of optimization and integration around the customer
Have you noticed? Bloggers, experts, research companies and marketers are increasingly talking about channel-agnostic and customer-centric marketing again. Finally. What we've always called integrated...
consumer behavior
It's time (online) marketers have a different approach towards optimization. Rather than only thinking in terms of tactics or siloed optimization, what if we...
Bryan Eisenberg at i-SCOOP’s Fusion Marketing Experience Antwerp
In a first of two keynotes at i-SCOOP's Fusion Marketing Experience Spring Edition conference 2011 in Belgium, Bryan Eisenberg challenged the audience to think...