At the latest Fusion Marketing Experience conference, Bryan Eisenberg gave a hands-on workshop the second day on optimizing PPC (Pay Per Click) ads. Most examples concerned Google but what @thegrok explained is valid for PPC ads on, for instance, Facebook, as well.
Furthermore, the lessons he shared were meant...
Consumers - people like you and me - are becoming channel-agnostic. They are effortlessly switching from one channel to the other. The road to purchase consists of a multitude of touchpoints across a maze of channels, media and relationships. Can marketers still keep up with consumers and, if not,...
