Kelly Hungerford has been using content marketing for quite some time as part of her job at Paper.li. On top of being the company’s head of content operations, she’s also in charge of community management, user experience and so much more.
Kelly lives in Europe and knows the market well....
Lee Odden kicked off i-SCOOP's Content Marketing Experience Conference 2014 with a keynote, titled “Attract, Engage, Convert – How to Be the Best Answer Wherever Customers Are Looking”.
It was the second time Lee joined us for one of our events. The first time he talked about the integration of...
Forward-thinking PR professionals have embraced content marketing since quite some time now. Social, content, stories: it’s all related and connected. We talked about content marketing and PR (and social) earlier when covering an event with Deirdre Breakenridge and Shel Holtz.
The evolutions show in the market. Just think about...
