Human business Archives

Word of mouth: generosity and the unexpected

Generosity is increasingly used as a word of mouth marketing tactic. Is there room in a business context for generosity that goes beyond the relational dimension and becomes the unexpected? Do you understand the needs of people if they are not expressed and detected? “Generosity is the habit of giving...

People-centric marketing: four fundamental human needs

Being heard, being understood, mattering and being emancipated. These are four fundamental human needs. Discover what they mean for people-centric marketing. I mentioned all four of them in our "content sharing and storytelling" guide and that's not a coiincidence. In fact, three of them refer to Trey Pennington, a speaker...

Influencer marketing and the six universal truths of influence and human behavior

Warren Buffet has quite some psychology books on his reading list. At least, that's what Dr. Robert B. Cialdini said in a presentation on the last day of the Gartner CRM Summit. Discover the six universal truths of influence, the essence of influencer marketing. During his presentation, in which he...