Email marketing Archives

Guest blog by Georgia Christian - connect on Twitter

4 smart tips for an effective email drip campaign

Drip email campaigns are by no means a new email marketing strategy, but they are still one of the most popular tactics when it comes to nurturing leads. Not quite sure what it is? A drip campaign involves sending or ‘dripping’ a series of regular promotional pieces over a...

Extending email to social networks

Email and social are not competing channels, so email marketing and social media marketing work well together too. Email and social simply are among the many channels which consumers now travel in. They share a fundamental power to bring people together in communities and nurture and grow those communities...

Dela Quist: social media marketing suicide?

Here’s something to think about, email is the only channel which is not controlled by someone else – it’s controlled by the consumer who wants email marketing. With every other marketing channel, you have to pay someone else to reach those consumers. We’re all excited that Facebook has 500...