Email marketing

Monday it was announced that Twitter is rolling out more email notifications. Now you will get an email if someone you follow retweets or "favourites" a tweet of yours. The notifications can be turned off in your Twitter settings. Of course this just makes sense for Twitter to do. Everyone...

If you listen to the email marketing industry, you’ll hear the constant refrain about how important it is to segment your email marketing list and target your content to keep your subscribers happy. It’s solid advice, no doubt about it. But oftentimes, the focus of the segmentation argument centers...

Ed note: This is a guest post from Jordie van Rijn Earlier this year, at FinovateEurope a new email marketing product was launched. Now I know most email marketeers aren’t that into finances and probably missed out on it, because the event was mainly about finance. But this launch is...