Email marketing

The consumer is channel-agnostic; yet one. So it’s obvious an integrated digital marketing approach often works and that also goes for an integrated approach using email marketing and social. In this guest post, Kath Pay provides data and a case study of how social media and email compliment each...

Econsultancy's Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is 'excellent' or 'good'. Email marketing ranks second after SEO, when it concerns reported ROI and this shouldn’t...

More and more it looks like the pundits are right and 2011 will indeed be the year of the smartphone. Smart marketers are taking notice and making plans to leverage one of the most powerful devices traveled by the cross-channel consumer. There’s little doubt that 2011 is a breakthrough year...