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Email marketing

Dave Chaffey at one of our events
The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”....
Beware of comparing apples and oranges
According to a blog post of Email Delivered there is a "heated debate inside marketing circles" about what's the best option when it comes...
B2C Content Marketing Usage by Tactic - eNewsletters rank third - source
People today are becoming channel-agnostic. They use different platforms, channels and devices when and where it suits them best. Do you think about whether...