Data-driven marketing, in theory, is about better using the flood of customer-related data to integrate and optimize marketing efforts in the age of an empowered consumer and Big Data.
What matters most is the optimization of the customer experience, relevance and (perceived) customer value as a driver of business value....
The essential role of customer experience - and the increasing focus on the customer journey - is driving many evolutions in the corporate world and within organizations. Digital marketing transformation is one of them.
Digital transformation processes, for instance, nowadays are predominantly led by customer (experience) goals. We see that...
The Internet of Things is affecting virtually all industries, has a tremendous impact on the volume of data and on network traffic (and how we handle them) and is increasingly popular in a consumer context.
The IoT is also revolutionizing business operations that are maybe less attractive for consumers but...
