The people at marketing automation software vendor Marketo conducted research to look at 'newer' technologies and what their effect will be for marketers.
US marketers are more pessimistic about the impact of new touchpoints on their engagement with customers, with 48% saying they are excited compared to 62% of international...
Consumers don’t mind sharing their personal data with marketers and businesses in exchange for benefits. The nature and amount of data shared depends on the perceived value of the benefit.
It’s the principle of good old ‘quid pro quo’ and even goes back to permission marketing: “I, the consumer trust...
"Ad blocking is a consumer right". That's the message you get when visiting the website and Twitter account of Shine, an Israeli 'ad control technology' company that moved from the mobile security space to the ad blocking space with a different model than your usual ad blocker.
I wouldn't have...
