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IAB Europe AdEx Benchmark 2012 – search and display
According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in...
Gianfranco Cuzziol - right - at one of i-SCOOP's events
The days when marketers could make decisions solely based on intuition or gut feeling are over. Nowadays, they must measure everything that matters from...
On 2 and 3 June, Barcelona is the place to be for European interactive marketers. The industry will gather then for a new edition...