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The untapped brand advocacy potential of loyalists

Brand advocates are among the most powerful sources of social recommendations, word-of-mouth and sales in this social era. However, businesses ignore or forget many...

Website features that influence shoppers: 10 indicators and 3 lessons

By learning the psychological, contextual and practical factors that influence shoppers, an online business can position itself to increase sales by meeting customer needs...

Customer excellence: your highway to word of mouth

As you probably know, word of mouth is still primarily an offline matter. People mainly talk to each other about products, companies and experiences...