Home Customer loyalty

Customer loyalty

Customer-centricity: what is it and what does it even mean to be customer-centric? "Becoming more customer-centric." Just like "enhancing the customer experience," it comes...
In 2006 Jeanne Bliss published "Chief Customer Officer: Getting Past Lip Service to Passionate Action". Since then she has been helping leadership teams and...
Customer journey infographic by Satmetrix
Your customer is on a journey. Is that journey aligned with what you offer across each and every step until the destination is reached...