Customer-centricity: what is it and what does it even mean to be customer-centric?
"Becoming more customer-centric." Just like "enhancing the customer experience," it comes back as a goal in virtually all digital transformation projects, as a benefit that can be achieved with an emerging technology or class of enterprise...
In 2006 Jeanne Bliss published "Chief Customer Officer: Getting Past Lip Service to Passionate Action". Since then she has been helping leadership teams and CCOs (Chief Customer Officers) to find their united voice and become customer leaders.
As each business (and each market, customer, context, leader, etc.) is different "finding...
Your customer is on a journey. Is that journey aligned with what you offer across each and every step until the destination is reached and how do you make sure the customer doesn't pick another path?
There are no guarantees but there are certainly many ways to improve how you...
